Page 28 - World Of Nurol Magazine-23

Nevzat ŞENTÜRK (Productions Director),
Mücahit Ali TÜTÜNCÜOĞLU (General Manager),
A COMPANY IN OUR GROUP
Bülent Ziya KOYUNPINAR (Business Developmenet Manager),
Mehmet Ali GÖKÇEER (Contracts Director)

Can you please inform us on of, i.e. necessity for, subcontractors efits to the competitiveness and
Nurol Steel Construction under with the capacity of duly perform- marketing power of Nurol even only
Nurol Group? ing full-scale steel manufacturing with its existence.
As I am a party to the assess- and erection operations on time
ment I am going to make right now, within the scope of contracts Nu- What was the situation of the
I believe that it shouldn’t be me an- rol undertook in the past. In other company when you assumed the
swering this question in the first in- words, Nurol Steel has not come position of general directorate, and
stance. However, as I also think that out as the result of a holding in- what did you have to prioritize?
my answer might be potentially vestment in classical terms, but of When I took the office at Nurol
useful, I will not skip this question. a period of success; that is to say, Steel 5 years ago, I was fully aware
it was not established, but devel- of the fact that I assumed the re-
For just like every other sole oped. Therefore, the importance sponsibility of a company which
proprietorship in Turkey which is and function of Nurol Steel as the has a background full of success-
established based on a Construc- second member of the Nurol Family es and references to be proud of.
tion Contract and expanded, fulfil- not officially but actually in chrono- It was also obvious that the only
ment of the requirements of the logical terms should be perceived problem was “the profitability rate
periodical conditions is the basis by everyone as correctly as those which fell short of expectations” in
for Nurol for the management of who went through this period. Nu- recent years. We tried to determine
a successful transformation period rol Steel either takes direct active the steps to be taken to change this
from a family company into a cor- roles today as it did in the past situation with a search conference

28 porate structure as well. The un- making full use of its resources and conducted immediately. We deter-
mined that the primary reason why
derlying reason of establishment of
capabilities in Nurol Group when
Nurol Steel could not make prof-
executing projects or provides ben-
Nurol Steel is similarly the absence