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years the majority of arrivals were from neighboring countries Black Sea. It is an important tourism destination. Mountainous
- Turkey, Russia, Armenia and Azerbaijan, Kazakhstan. and forested, the region has a subtropical climate, and there
Although, the last two years new markets showed a huge are many health resorts. Tobacco, tea, citrus fruits, and
interest in our region. Nowadays, Israel market is becoming avocados are leading crops; livestock farming is also important.
number 3 geographical segment, while this year we saw an Industries include tea packing, tobacco processing, fruit and
amazing growth from Arab countries such UAE, Saudi Arabia fish canning, oil refining and shipbuilding. The regional capital,
and other Gulf countries. The direct flights from Dubai to Batumi, is an important gateway for the shipment of goods
Batumi launched this year had a positive impact on our leading into Georgia, Azerbaijan and landlocked Armenia. The
growth. port of Batumi is used for the shipment of oil from Kazakhstan
and Turkmenistan. All these industries play a significant role
Let’s talk about our hotel. When we made the opening on in the overall regional development. The more the region will
17th May 2010, it really made a lot of noise with its position be developed, the more profit it will display for hospitality
and architecture. So far, positive changes have been made in business.
the hotel. Can you talk about these?
What is our di§erence as our Sheraton Batumi? What are the
The Sheraton Batumi Hotel is the first 5* international branded reasons for choosing us in this competitive environment?
hotel in Adjara region. Beside the visual resemblance of What are the di§erent possibilities o§ered to our guests?
Sheraton Batumi Hotel just like the Lighthouse of Alexandria,
it is a “Shining White Star” which attracts tourists into Adjara The Sheraton Batumi Hotel introduced traditional Sheraton
and plays a significant role in development and improvement service excellence and soon became a symbol of hospitality
of regional tourism industry. and luxury. We perpetually go beyond to remain at the
forefront of the tourism industry and always remain loyal
Following changes were made in hotel this year: to the core values. Additionally, the facilities we o§er to our
Renovation of 20th floor restaurant – the 360 Sky Bar guests are unique comparing to the other properties. Our
and Restaurant with panoramic 360° views to the city location is the ideal one. During the summer we are the only
and the Black Sea. Renovation of the Jasmine Lounge Bar hotel with the largest outdoor swimming pool. Sheraton
located at outdoor pool area. With, Mr. Lütfü Bilgin, who Batumi features also the largest conference and Spa facilities
has been working here for about 7 years and acts as Nurol in the region providing all types of comforts for business and
Construction Representative Oªce Manager and Sheraton leisure travelers.
Batumi Hotel Nurol Construction
Representative, we follow
the innovations and carry out
renovations according to the
needs of our hotel.
“Sheraton Batumi is an architectural work
We know there is a lot of
2
competition in the sector. with 25 floors, 30.000 m closed area on a
Interestingly, hotel investments 2
are constantly being started. In surface area of 9.000 m and with a height of
general, their construction takes 112 meters and is the “Shining White Star”,
quite a long time, some of them
cannot be completed. Could you not also the symbol of Adjara region, but also
explain why there is so much
interest in the region? the entirety of Georgia.“
Adjara is a historical, geographic
and political-administrative
region of Georgia. Located in the
country’s southwestern corner,
Adjara lies on the coast of the
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