Page 21 - World Of Nurol Magazine-18
P. 21

out with this mind, and we try to maintain the international   we offer various alternatives to our guests like for those who
          guest make-up at a maximum level.  In this regard, we      prefer to vacation by relaxing and laying back in nature, and
          mostly accommodate guests from Italy, France, Switzerland,   those who prefer to vacation by having  various animation
          Belgium, Germany and the CIS markets. In the recent years,   shows and engaging in sports activities, and for our guests
          we have also been working on increasing the number of our   who primarily want to spend time with their children.
          guests who are already on the rise from the Balkans and
          Central Europe which we call alternative markets.          We know that you have a very successful animation team
                                                                     both for adults and for children. Can you tell us why this
          Can you tell us about what you have to offer to your       is so important?
          guests?                                                    In tourism, where we are today, what makes you preferable
          At our facility where everything works within a system     is what you manage to create in the way of being different.
          including the standards, we aim at keeping each and every   When we consider that our facility is a holiday village and is
          guest’s satisfaction at a high level. And in order to do that   in service in the summer season only, naturally ”animation”
                                                                     happens to be one of the most important things that makes a
                                                                     difference. Our purpose is to convert our guests into regular
                                                                     guests by offering them a vacation beyond their expectation
                                                                     by organizing activities for every age group, and by having
                                                                     dfferent shows throughout the day and every evening, and
                                                                     by  this way  and by filling our guests’ vacations with awe
                                                                     and entertainment every night.   When we come to think that
                                                                     our guests have set up a “Fun Club” in our name in Russia
                                                                     which already has over 100 members, we see that this
                                                                     difference have been created in the right way.

                                                                     What has been done recently in the way of renovation
                                                                     investments at Salima Holiday Village which continues
                                                                     to exist by maintaining its natural beauty?
                                                                     Preservation of the natural make-up  and the additional
                                                                     landscaping works, and the natural beauty of  Club Salima
                                                                     come to the fore as the second of the differences created.
                                                                     The thoughts and the comments on the garden in the guest
                                                                     questionnaires we conduct every week happen to be 90% in
                                                                     favor, and this simply supports the argument. Investments
                                                                     have been made at our facility with regard to the capacity
                                                                     increase and the areas used since 2004. To put it briefly:

                                                                     In the beginning there was only one pool. But, later, we
                                                                     added a roof pool for the adults, and a pool with slides for
                                                                     the children. So now, we have three pools.   We also reached
                                                                     the capacity of 410 rooms, a 21% increase, by adding 52
                                                                     new family rooms, and increasing the number of suites
                                                                     from the existing 18 to 36 by repartitioning them.

                                                                     In parallel with the increasing capacity, an additional section
                                                                     has been added to the restaurant quarters.  And finally, a
                                                                     solar energy system made of 196 panels was installed for
                                                                     energy saving purposes in the winter of 2009.

                                                                     What are your expectations and goal for 2009?
                                                                     In 2009, maintaining the price-quality balance; keeping the
                                                                     guest satisfaction at the highest level; increasing the guest
                                                                     potential; moving our preferability higher and this way
                                                                     raising our prices and profitability higher by being among
                                                                     the first 10 facilities at the agencies’ make up our main goal.


                                                                                                                         19
   16   17   18   19   20   21   22   23   24   25   26