Page 20 - World Of Nurol Magazine-18

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Despite starting its tourism activities much later than regard to the future, it is not possible to jack up prices by
the other countries that are its destination alternatives, increasing the guest potential.
Turkey has displayed a remarkable rise in the sector.
In the real sense of the word, Turkey’s entry into the For years, Club Salima has been accommodating its
world of tourism dates back only to the beginning of the guests with an understanding of quality of service.
eighties. In 1980, the total number of tourists coming What kind of steps do you take in order to deal with
into the country was 1,200,000 people and an income of the terms of competition while trying to maintain
USD326,000.,000 was obtained while according to the quality?
year-end data of 2007 these figures reached 23,350,000 Club Salima’s goal for every season is to always
tourists and USD18,500,000,000 of income. Turkey’s increase the number of regular guests while maintaining
anticipated target for the year 2023 is set at 42.000.000 the price-quality balance. No matter the concerns about
tourists and USD66,000,000,000 of income. Although the price adjustments coming to the fore during the
these figures show us the development trend very clearly, periods of economic recession, we are aware of the fact
when we try to talk about the reasons which brought us that the guests care about the price-quality balance. We
up to this point we should mention the fact that Turkey is know why are regular guests prefer us, and that is why
only a 4-hour flight away at the most from every market, we should be prepared to meet these expectations of
and it has relatively newer facilities while offering theirs every season. Besides, we also regularly consult
suitable price alternatives, and furthermore, it has natural with our tour operators in order to come up with the
beauty and historical riches. All of these have contributed right prices for our guests.
to Turkey’s rapid rise and getting to where it is right
now. What are the most important factors in the tourism
sector that need to be watched very closely?
How do you view the prevailing terms of competition The answer to your question may be a very long one; but,
in the sector and the impact of the economic in a nutshell, I think a practical and an up-to-date tourism
recession? policy is the most important factor.
Although, the competition in the sector reflects real well
on the investments that have already been made or to With regard to your customer profile, which countries
be made, during the periods of economic recession or in the world market do they mostly come from?
regional crises it has negative impact on the quality of At our facility, our goal is to have a multi-national
service. And when the quality of service goes down, with customer profile. Accordingly, all the works are carried

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