Turnover is a performance indicator as old as the history of trade. Some different criteria become required to evaluate the performance of the companies in years due to the rise of competition and globalization. So profitability and market value became the new indicators. Uğur Doğan, the CEO of Nurol Holding, state that new initiatives play important role to maintain the current endorsement and to expand it. He also added that “We always work on business development. Getting into new local markets as well as the global ones and evaluation of the facilities for new projects are essential.”